The affluent market opportunity

Large, growing, untapped, and loyal

The high net worth personal lines market is as large as $30 billion in premium, if you isolate households in the top 10% of income and/or wealth.  And, it's growing.

The funny thing is: up to 70% of high net worth clients remain with direct writers, who provide standard coverage that may be inadequate for their needs. A huge opportunity exists to reach and educate these clients about the advantages of working with an independent agent or broker.

The best news is that, once you find them, high net worth clients appreciate quality coverage and the advice you provide. They’re loyal. They understand value, not just price. And, of course, they have more to insure.

All of this means you have a better chance of adding value to your agency operation.

Contact our Territory Manager in your state to learn more about the opportunity in serving the affluent personal lines client.